Market research

Market research for Scandinavian companies entering Africa

Before committing capital to a new market, you need to know who buys, at what price, through which channels and under which rules. We combine desk research with local verification in the market itself, so the conclusions reflect how business actually works there.

What the engagement includes

  • Demand assessment for your product or service in the target market
  • Competitor and pricing overview, including imported alternatives
  • Distribution and route-to-market mapping (importers, distributors, agents, direct)
  • Regulatory, customs, certification and documentation requirements
  • Local cost drivers: logistics, duties, financing and payment practice
  • Written report with recommendations and a suggested next step

What you get out of it

  • A documented basis for a go / no-go decision
  • Realistic volume, price and margin expectations
  • A shortlist of channels and counterparties worth approaching
  • Known risks identified before you spend on travel or samples

How we work

  1. Step 1

    Scoping

    We agree on markets, products, decision criteria and timeline in a short briefing call.

  2. Step 2

    Desk research

    Trade data, tariffs, regulation and competitor analysis prepared from Scandinavia.

  3. Step 3

    Local verification

    Our team in Africa validates findings with buyers, distributors and authorities on the ground.

  4. Step 4

    Reporting

    You receive a written report, a call to walk through it, and a clear recommendation.

Frequently asked questions

How long does a market study take?

A focused single-market study typically takes three to five weeks, depending on how much local verification is required.

Which markets do you cover?

We work primarily in West Africa, with Côte d'Ivoire as our operational base, and cover additional markets through our partner network.

What does it cost?

Research assignments are quoted per project based on scope. See the pricing overview on our services page, or contact us for a proposal.

Get a research proposal

Tell us which market and product you are evaluating, and we will come back with scope, timeline and price.

contact@scandafrica.org